Results – nothing less
Results – nothing less
The first honest money I ever earned was in my parent’s kitchen over 50 years ago. Their restaurant was in the Good Food Guide right from the first edition.
I’m still trying to cook – this is the salmonella king at work in Manly last Sunday, before catching the plane to Perth. Linguine alla Vongole e Cozze – more or less – with some superb 5 year old unoaked Chardonnay from Victoria, supplied by my old friend John Hancock. Nobody died yet, as far as I know.
Maybe I should stick to punctuation.
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Ah, what I wouldn’t give to cook on a six-ring hob.
Now here’s a great marketing opportunity:
“Drayton’s Caterin'”
Sort of “Nigella without the norks”
“Jamie without the jive”
Just add water – or red wine!
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