Drayton, you idiot! It’s Michael, not Tony

I was lying in bed last night wondering what is my worst quality.

This works much better than counting sheep as there is a limitless catalogue to select from.

Anyhow, in business I decided it is a close run between sloth and sloppy inattention to detail.

That’s why I renamed the head of Ryanair Tony when his name is Michael. Either way, it’s a good story, and thank you to Michael Rhodes, who pointed this out.

I also got a message from Denny Hatch (see his splendid blog, by the way) who is going to write about the very same subject as me – the ad campaign I saw at the railway station in Brussels.

I’m worried lest he has a different opinion to me: he is almost invariably right about things to do with marketing – but let’s see.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Rob Watson

    Drayton

    What’s the address for Denny Hatch’s blog? Can you publish a link?

    Thanks

    Rob

    Reply

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