Business is divided into two utterly different worlds: the corporate one, where the aim is to climb the ladder high enough to escape the consequences of your folly – and the real one where you are the one who pays …
Read MoreAuthor: Drayton
Yes! The London Olympics Mascot is a worthy competitor to the hideous logo
After the mugs in charge paid gazillions to some “designers” for the ugliest logo ever I wondered in the odd idle moment if they had anything worse in store. How cruelly I underestimated their capacity for the third rate! In …
Read MoreWant to destroy a good business? Fire a 90 year-old legend.
The lady on the left is called Elena Salvoni. She is London’s most famous Maitre – or rather Maitresse – d’Hote. On the walls are hundreds of photographs of her with her customers. For 40 years I have followed her …
Read MoreHow three little tweaks that took a few minutes increased profit 973%. Hard to believe, but true
Not long ago I did lots of short videos featuring wonderful, fabulous M-E-E-E-E-E … and one very long one of my partner Al, who’s put up with my quibbles, tantrums and peskiness for 8 years. The one featuring him was …
Read MoreA conspiracy of jumped-up arseholes
Not so long ago my partner wanted to contact someone at Google to ask them how to get incentives like AdWords packages. It was utterly impossible to do so. When eventually, through a friend nothing to do with Google, she …
Read MoreA conspiracy of arseholes
I’ve said it God knows how many times: nothing fails like success. And nothing in my lifetime has succeeded so fast and so utterly as the internet. We have spent days, if not weeks, moving a server from windows to …
Read MoreYour body may live in the cellar; but it’s your own fault if your mind lives there
Three weeks ago in my first webinar on how to write and persuade, I said “good writing starts with good reading”. This 80 year old piece by Bruce Barton – left, one of the best-ever copywriters and advertising men- sent …
Read MoreThe worm Bird explains his lapses from virtue
Let me first apologise, and second, put you out of any misery. The key lies in something I often say and firmly believe: Don’t just think about doing things. Dothem. The older I get the more I believe this – …
Read MoreDid this save a football club? I think so – but I’m not sure
I’m working on the next writing webinar – and thanks for all the kind comments. To join me justplay this video. Just to tell you what it’s all about … Getting started is the biggest nightmare, so I shall give …
Read MoreYou don’t have to hunt, Andrew, but you could try a bit of commonsense
“I have said this many times before, but nobody listened, so I shall say it again,” was the start of a speech by Jean Cocteau. Honouring his name, I have quoted him a few times. Anyhow I was reminded of …
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