And why does it affect your profits? You may consider that first question – about moving your lips – insulting. You probably think I’m referring to folks who aren’t too smart. If you’re thin-skinned you may even think it’s a …
Read MoreAuthor: Gerald Woodgate
“When the Muezzins of Marketing howled “Put out content!” from their minarets I was puzzled.
I hate to be an old misery, but could this be inferior new wine in old bottles? I was puzzled when Content Mania set in. Not because yet another magic panacea for marketing problems was here. They are as regular …
Read MoreFrightening discovery! Unless the word SALE is in the headline it won’t work
Today I’m sticking some heresy up on linked in. It may go against everything you’ve been told. It will appall all the people who give each other creative awards. But if you want to get more sales – and make …
Read MoreIs Linked in a blessing or a curse to you?
Groucho Marx said he wouldn’t join any club that would have him as a member. But I’m such a sad person I join just about anything. And so busy (or lazy) that I then do little or nothing. But it’s …
Read MoreThe world’s richest man and the old tin of sardines joke
How can this help your business? Read on… After World War II there was food rationing here in Britain. Because I’m 365 years old I remember it well: there was a huge black market, often in very dodgy products, as …
Read MoreThe genius of Trump – what a New Zealand teacher taught me
I’ve just returned from boring the pants off the good folks in New Zealand and Australia. If you’re interested, my thesis was that if doctors knew as little about medicine as marketers know about marketing, half the population would die …
Read MoreAnother riotous demolition job from Ryan Wallman
“Monkeys on typewriters” was his title: I’d say unfair to monkeys David Ogilvy once said one way to judge the quality of a piece of copy was to ask if you wished you’d written it yourself. Now that I fast …
Read MoreI’ve come across a few examples of rank incompetence in my time, but this really took the biscuit …
Just so you don’t make the same mistake she did, the firm is called Brighthouse. A bad joke, as you will see It happened to a lady who is a business associate. She’s a single mother which didn’t help. Here’s …
Read MoreIt’s about 32 years since I first got a trifle tipsy with Malcolm Auld on Sydney Harbor. He hasn’t changed a bit After he didn’t reply to an email encouraging him to “STOP MARKETING. START ENGAGING”- whatever the hell that means …
Read MoreLittle messages the Top Dogs ignore – that can screw your business
Have you noticed the astonishing proliferation of awards nowadays? As I hope you know, these shindigs are run chiefly for the benefit of those who run them. If you ever become a judge you soon realise the whole process is …
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