Today I am off to the Ogilvy offices in Manhattan to meet the man who won a contest to find the world’s greatest salesperson. His task was to sell a brick, and I hope to find out how he did …
Read MoreAuthor: Gerald Woodgate
There were these two guys in a bar … plus a little music for you
If you’re interested in little details of marketing archeology, you may find this interesting. It’s a three generations and a barmaid picture. I have mentioned the setting before – a bar in Chicago’s South Side. The distinguished gentlemen next to …
Read MoreAre you one in 10,000? I was not a good enough copywriter for Money Week. Maybe you are
I don’t know about you, but I find it hard to remember my successes – whilst my failures haunt me for ages. One such occurred about 3 years ago when I was trying to beat Money Week’s control. I just …
Read MoreAnd so it came to pass: why Aviva is in the toilet – a saga of marketing ignorance and hubris
I often wonder what goes on in the heads of the people who run big financial institutions besides rapacious calculations. At the time I commented on the stupidity of taking three famous and respected old brands, sticking them together in …
Read MoreA lunatic invitation – plus an interview you might enjoy
I don’t wish to mock the afflicted, and I am sure it was well-meant, but I was just invited to join a group – I’m quoting here – “where you disconnect from all stress, strain and struggle and connect to …
Read More“I’m putting you on hold … … I’m putting you on hold again… you’re through to the wrong department…’
Being old, I read The Oldie – as I have said before here, and one of its best features is the cartoons – this being an example. But enough levity. Did you know I’m doing a free webinar next Friday …
Read More“So, tell me dear, how did you find being raped? Just explain calmly without getting too excited.”
I’ll get to the bit about rape later, so please be patient – a word which you could say is my theme today. One of my heroes is Dr. Vernon Coleman, who writes his own books – and magnificent advertisements …
Read MoreLocked up in Voice-Mail Jail: Denny Hatch rides again
For years I have suggested to people who run businesses that they try calling themselves some time and see what happens. And for about the same number of years I have passed on something I read to the effect that …
Read MoreCould this £40,000 disaster change YOUR life? If you think so, I’ll pay your travel costs – maybe more
Every year a few people from all over the world spend a little time with me and a few of my friends. Then they spend the next twelve months picking my brains Some say the experience literally changes their lives. …
Read MoreCarlos Acosta – and is there a virulent plague of design phoneys?
I’ve seen two of the world’s finest performers in the last three weeks. First was Placido Domingo in Simon Boccanegra – his final performance at the Royal Opera House. Moving for me, as I first saw him in La Boheme, …
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