As I said, I’m writing a book – and now, it turns out, doing some Masterclasses – on marketing for the legal profession. Thank you to everyone who offered help. I hope you all got my replies, which brings me …
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Best joke of the day from slime-bag Vaz and not-as-good-as-a-wank Jacqui
I read this morning a funny piece about a crook called Keith Vaz. (“Crook” is a euphemism often used here when we mean “Member of Parliament”). Anyhow, the reptile Vaz, who ripped us all off for over £75,500 for a …
Read MoreGreat pizza, really stupid marketing
The late Gary Halbert was “introduced” to me by David Ogilvy, shortly after Ogilvy and Mather bought my ramshackle agency on the grounds that no matter how clueless we were, their London direct agency was ten times worse. (The certainly …
Read MoreBe ye never so high, the law is above you ” – Lord Justice Denning
The antics in parliament brought that to my mind. I know he said it, but I can’t find the reference anywhere. He also said: “The House of Commons starts its proceedings with a prayer. The chaplain looks at the assembled …
Read MoreI just like this one
Somehow it epitomises a characteristic all employees of large corporations should painstakingly nurture, cultivate and cherish.
Read MoreEndless drivel about branding from the intellectually impoverished
The other day I read two things whose almost ludicrous contrast was so revealing I had to write to you about it. The first was a paper by an Italian surgeon about some highly complex heart operations. The second was …
Read MoreDon’t You Believe It! Sound sense from Mr. Anderson
I dropped a few names I respected the other day, and here’s another. I’ve never actually met Mike Anderson and I don’t owe him any money, but here’s a couple of things everyone ought to think about – and despite …
Read MoreAnother genius hits me with a piece of who-gives-a-flying-fuck marketing
Since a malign fate* has forced me to keep working**, I subscribe to all sorts of things in the hope that I might learn something. Many are very instructive – too many to mention really. The best are written by …
Read MorePigging it up
I was talking yesterday at an Ordnance Survey conference. Don’t ask me what it was all about, but if you’re in marketing you know that maps are very important for targeting. Although many people liked my usual selection of tawdry …
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