To appreciate the full stupidity of this you may need a magnifying glass, but let me explain. As you can see it shows a bridge. Clifton Bridge in Bristol, to be exact – perhaps the most beautiful bridge in England. …
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A record number of replies – on a triple diabolical day …
Plus a good question and answer, which may get you business If there has ever been a worse day for response than last weekend, I can’t recall it. It was the start of August. Always dire. The biggest day of …
Read MoreWhat makes great marketing? Not what I thought, it seems
Silly old me. I thought it was more sales. Apparently not: it is a good cup of coffee. Or something A friend who runs a business on the south coast sent me an email he received about getting better marketing. …
Read MoreColour – and how I learned about the failures of research
How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
Read MoreWhy were the National Health workers dancing? Who else is puzzled?
They saved my life … but almost killed our friend The general feeling in Britain is that the Olympic opening ceremony conveyed the essence of Britain brilliantly. Overseas, though, many were puzzled and confused. This is just fine, because so …
Read MoreSordid sex – and an astounding TV ad
In a moment you can watch a TV ad that teaches a lot. Not just about advertising, but about culture. And sex. It’s also about the weirdest way I ever saw someone advertise mints. Yes, mints. It’s far stranger than you …
Read MoreStupidity, financial folly and theft: why Europe is going nowhere but down
I love Europe, but resent having to subsidise a bunch of corrupt free-loaders running – very badly – a system that makes no economic sense at all. I just took a week off in the Algarve, where I have been …
Read MoreCopy and AdWords – two essentials to make a living
When you emerge from your Olympic daze … You will still need to make a living. And frankly, you will probably need to be a lot better at it. That’s why I’m flying Howie Jacobson, author of AdWords for Dummies …
Read MoreDisappointed in love: sense and nonsense about social media
I got a message today from a one-time publisher of mine that began: Social media has fast become a cornerstone of marketing strategy within business. The question to ask as FaceBook’s results show the cupboard is rather bare is “why?” …
Read MoreThe art of drivel lives on at the Royal Mail …
… But I really appreciated the champagne. Sorry, chaps. Organising a great piss-up to celebrate coming up with a not-new name, plus the odd blinding glimpse of the obvious won’t kill TNT Scented inks for direct mail were introduced about …
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