In my talks about copy I always suggest three pretty steadfast rules: 1, What you offer matters far more than what you say. 2. What you say matters far more than how you say it. 2. The headline matters far …
Read MoreResults – nothing less
Results – nothing less
In my talks about copy I always suggest three pretty steadfast rules: 1, What you offer matters far more than what you say. 2. What you say matters far more than how you say it. 2. The headline matters far …
Read More