You can safely say that doing business my way is not quite how they do it in those agencies with receptions that look like restaurants. I just had a comic exchange with an old acquaintance (and new client if we …
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“Make money while you sleep” – and other half-truths
If you can’t steal from your relatives, who can you steal from? “Originality is the most dangerous sin in the advertiser’s lexicon,” said Rosser Reeves, and – taking him at his word his brother in law David Ogilvy happily quoted …
Read MoreWhen you’ve stopped laughing about Mr. Exploding Underpants, read this
This was sent to me by that excellent copywriter Andy Owen – though it’s nothing to do with marketing. Frankly, having seen what’s happened here, I think it makes eminent sense and is not just scaremongering – though it is …
Read MoreTwo intriguing product launches worth study
First, a confession: I’m getting schizophrenic. This blog’s content is split somewhat haphazardly. Partly ravings, moans, comments, jokes, reminiscences and general vituperation; partly stuff about business and marketing. So I’m going to cut it in half. Those of you who …
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