This is Lester Wunderman – who coined the phrase “direct marketing” – and to whom I almost sold my agency. A few years ago he and I sat on an American Express committee which met in exotic places to discuss …
Read MoreResults – nothing less
Results – nothing less
This is Lester Wunderman – who coined the phrase “direct marketing” – and to whom I almost sold my agency. A few years ago he and I sat on an American Express committee which met in exotic places to discuss …
Read More