If you can’t steal from your relatives, who can you steal from? “Originality is the most dangerous sin in the advertiser’s lexicon,” said Rosser Reeves, and – taking him at his word his brother in law David Ogilvy happily quoted …
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Congratulations or kicks in the teeth? What do you think these bozos deserve?
My friend Michael Rhodes tells me the leading US internet retailers sent 12% more marketing emails in 2009 than they did the year before, at an average of 132 emails to each subscriber, according to a new analysis by Smith-Harmon. …
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