There have been many comments and prognostications about the joys of social media. Like almost every new marketing idea I can recall it has been hailed as the answer to a maiden’s prayer. Legions of experts have sprung, full-grown, almost …
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“Make money while you sleep” – and other half-truths
If you can’t steal from your relatives, who can you steal from? “Originality is the most dangerous sin in the advertiser’s lexicon,” said Rosser Reeves, and – taking him at his word his brother in law David Ogilvy happily quoted …
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