Sorry, Rich, you’re wrong about Obama

A few years ago I did a seminar for Kendall-Jackson, the big wine-maker. The attendee who paid most attention was Jess Jackson, the firm’s 70 plus billionaire boss. Before that, in my first board meeting at the Ogilvy group, I …

Read More

The Bliar’s friend does it again

I must apologise. I was going to write about the £12 million the great Bliar has earned from making speeches since he left this country in the shit and in the gentle care of the Prudent Haggis. I was thinking …

Read More

Will this idiocy ever stop?

If you’re in the marketing/advertising game, you’re probably familiar with the expression “beauty parade”. It’s applied to something called pitching – one of the most stupid ideas of all in a business that’s not short of them. Nonetheless, almost every …

Read More

Will this idiocy ever stop?

Quite a few readers get my helpful marketing ideas, I know Helpful idea No 90. Don’t rely on a beauty parade, Bill. Again I must apologise for pointing out something childishly obvious … but it is clearly necessary, as almost …

Read More