It’s about 32 years since I first got a trifle tipsy with Malcolm Auld on Sydney Harbor. He hasn’t changed a bit After he didn’t reply to an email encouraging him to “STOP MARKETING. START ENGAGING”- whatever the hell that means …
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Little messages the Top Dogs ignore – that can screw your business
Have you noticed the astonishing proliferation of awards nowadays? As I hope you know, these shindigs are run chiefly for the benefit of those who run them. If you ever become a judge you soon realise the whole process is …
Read MoreWho is responsible for this idiocy?
I saw this by a writer called Esther Davis: Here in the UK when shopping we have to pay a 5p charge if you want to use plastic carrier bags. It’s kinda like a tax for polluting the environment! So …
Read More“The Lazy Man’s Way to Go Broke”
Or, How I went broke in 6 weeks flat – and maybe you can too I try hard to avoid boasting – not always successfully – but there are two things I am very good at. The first is spotting …
Read MoreIntroducing a new definition of insanity
Einstein, quoted as the origin of goodness knows how many wise and witty sayings apparently said “Insanity is doing the same thing repeatedly and expecting different results.” Currently there is a fad for “content”, which will pass, as so many …
Read MoreBREXIT WARNING: More bullshit on the way. Ignore it
I take perverse delight in the absurd. For example a spread-betting ad this morning suggested that Brexit presents a real opportunity to give them a try. Why this is a better time to lose your money than usual escapes me. …
Read MoreThe Mysterious Case of the £5,000 Refund – and What it Teaches.
This morning I was alarmed to hear a client wanted a £5,000 refund. So when Mike the Shark – my financial maestro – said somebody wanted their money back my morning tranquility was destroyed Not so much by the amount of …
Read MoreWould you prefer to “optimize” – or make a bloody great load of dosh?
30 odd years ago I was flattered when David Ogilvy asked for my comments on the script of a speech he was going to make in Paris. His speech was about two different worlds. He meant the people who measured …
Read MoreThe Relentless Rise of Pig Ignorance
>>Yet another overpaid dick-head screws it up There are many reasons why most marketing fails but one is quite remarkably frequent. You may even have suffered from it yourself. Three days ago I was talking to a friend who is …
Read MoreWant your copy to sell? Ask yourself this question
I hope you have taken David Ogilvy’s advice – to read and reread “Scientific Advertising” – written by the best advertising man ever, Claude Hopkins. Hopkins worked for Lord & Thomas which eventually became Foote, Cone & Belding, an …
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