Which marketing weapons do you use? And why? The other day I went to SpecSavers to get new glasses. Outside the shop was a man giving out leaflets. They have someone there every day. They also send me regular letters …
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Simple stuff Ollie, my Plumber, can teach you
What makes people choose you rather than someone else? Ollie knows The other day a lady called Raluca from Romania wrote asking me about marketing plans. She runs a travel agency called BeyondDracula.com. They organise tours of Transylvania where Dracula …
Read MoreWhat Donald Trump understands that the others – including Hillary – don’t
You’re probably just about Trumped out … but you really can learn a lot from him The reason why he’s done so well is that – unlike most politicians – he really understands people and the art of persuasion. Here’s …
Read MoreHow NOT to get a job. Lousy advice from “experts”
If you want to squander far too much energy and precious emotion failing to get a job, here’s where to start. Or you can get my free e-book on the subject Here’s a good joke I heard years ago from …
Read MoreOnce again AdWorld’s greatest waste of time and money
Each year millions are flushed down American’s toilets It’s years since I first learnt this, and the man who told me just put up another excellent Blog about it Here we go again folks – the longest hour of the …
Read MoreNow that we have entered the wonderful new world of content …
Rather than the empty old one where there was no content, here’s something on how to produce it An hour ago I saw a question put up by someone in a forum who is a “content navigator”. I have no …
Read MoreHeading: “The customer is not a moron, she is your wife” – David Ogilvy
A blast of commonsense from my old friend and colleague Malcolm Auld in Sydney. Some of you may have seen this subject line recently. It’s a Newsflash so it must be important: It’s from Marketo and it’s close …
Read MoreThe Great Western AdWank: a near-perfect example of the worst kind of wasteful marketing …
Money that should go on toilets (yes, TOILETS) flushed down the toilet instead – with a barrage of boastful piffle Sorry about the poor quality of my photos – but I think you’ll get the message. It is my unhappy …
Read MoreLet’s play “What’s your niche?” Or maybe not
Excellent advice on specialisation from David Ogilvy and Ian Brodie – and two mistakes to avoid One question pops up constantly – especially from people getting started. It is, “should I specialize?” A copywriter asked me this the other day, and I’ll tell you …
Read MoreHere’s your Christmas present (Sorry, I stole it)
How to get more of the most precious commodity in the world About 30 years ago I attended a seminar in the Blue Mountains in Australia. I was there to speak, but what I heard was more interesting than anything I had to …
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