If you are a marketer this makes unhappy reading. If you are a manager it may not surprise you. But don’t be smug The news is shocking. The overwhelming majority of CEOs do not believe marketers deliver the results they should. The …
Read MoreCategory: Uncategorized
Why do so many alleged marketing experts ignore the absolute basics of writing?
Here’s the silly reason why so many e-mails fail Because you’re reading this I suspect one thing about you. You’re interested in marketing, because other than the stupid things I see around me that’s what I know best and write about most. …
Read MoreWhy people don’t vote – and Russell Brand the intellectual
If you think it makes no difference why vote? The General Election and a little tale from Bristol Not long ago comedian Russell Brand was voted fourth on a list of the world’s great thinkers – or something similar. Possibly, God …
Read MoreHow to become a famous marketer
Once again Melbourne’s very own Ryan Wallman spots the phonies I’ve run one of Ryan’s pieces before. The man is good. Here’s another rib-tickler: How to become a famous marketer First, choose a successful form of marketing that has been …
Read MoreWarning! Here’s just how useless “Britain’s leading data experts” are
They can’t spell and they write to a long-dead firm: would you give money to these comedians? Do you ever rent lists? I am regularly asked if I know of anyone who supplies good ones. I invariably pass the query on. …
Read MoreBilge about brands: the Tale of the Spiny Lobster
There’s far, far more to a brand than a name: but the potential benefits are hard to overstate Round the corner from my place there used to be a restaurant called The Rockfish, voted the best in Bristol. Then a few weeks ago …
Read MoreThe silent ad that spoke volumes
I wish I had written this – but Ryan Wallman from Melbourne did. Many years ago – too many for my liking – there was a TV commercial for a brand of garden sprinkler. No, wait. It gets better, I …
Read MoreIgnore The Agency Airheads – Measuring Your Results Is All That Counts
Years ago I did a banner ad to promote racehorse ownership which had a horse galloping across the screen pulling a message. Worked like a charm. Anyone who knows anything about online advertising is aware that ads with things happening …
Read MoreTwitter Versus Email – Which Is More Effective?
An article in the Huffington Post in April 2012 suggested that Twitter is a more effective marketing tool than email. I was reminded of that when someone asked me about Twitter recently. You will only agree with the aforementioned article …
Read MoreMake Your Marketing – Not Your Prospects – Do The Work
Do you have too much to read? Memos, reports, letters, e-mails, leaflets, newspapers, magazines, catalogues, direct mail? And are they breeding like wire coat hangers? Well, in a survey some years ago, US business leaders were asked what change they …
Read More