Now before I go any further, this hardly qualifies as a big idea, as it is just a mistake so damned obvious that I hope you don’t make it. There are only two reasons I have the nerve to put …
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7 Money Making Facts Most Marketers Don’t Know
Amazing, but true: most marketers go about things in a way guaranteed to get them less sales. Here are a few things I’ve learned about what works and what doesn’t if you want to get more replies, sales, leads – …
Read MoreWho To Read If You Want To Write Better Advertising
My first recommendation for good writers to read to broaden your horizons and your writing ability are: Jane Austen Evelyn Waugh P G Wodehouse F Scott Fitzgerald Elmore Leonard There are more writers than these, but all five were great …
Read MoreFIRMS SQUANDER MILLIONS ON PR EVERY DAY. BUT YOU DON’T HAVE TO IF YOU FOLLOW THIS ADVICE
Here are some names you recognise. Kim Kardashian, Enzio Ferrari, Ben and Jerry, Manolo Blahnick and Anita Roddick… None of these names built their brands using advertising. They did it with PR. For my money – or yours – nothing …
Read MorePlease read this carefully before you even think of attending any meeting
51 years ago, as far as I can make out, I became Copy Chief of a London Ad Agency. Many things have changed since then. Now my title would be something fatuous like Chief Executive Creative Officer. And the efforts …
Read More“Always Postpone Meetings with Time-Wasting Morons” — Scott Adams
“If you had to identify, in one word, the reason why the human race has not achieved, and never will achieve, its full potential, that word would be ‘meetings’.” ― Dave Barry I look back fondly to the day when I became …
Read More“Sainsbury’s Christmas ad is a dangerous and disrespectful masterpiece” – The Guardian
“This above all: to thine own self be true” – Polonius’ advice to Laertes in Hamlet. Unless what you say is true to what you are, you’re onto a loser. Over 50-odd years in this business I have noticed two …
Read MoreTawdry half-truths from Virgin. Pull the other one, it’s got bells on it
“You’ve been specially selected for this exclusive offer (not available to the general public)” Is this tosh good for your brand? “Don’t miss out” it says in a little red flash on the big envelope from Virgin media that pops through …
Read MoreWhy research so often fails: sound advice from beyond the grave
What people say they think or will do often has no bearing on what actually happens As you may be aware, dear reader, nearly all new product launches fail. Last time I looked it was over 80%. My first employer …
Read MoreA little treat from Australia
Fondly dedicated to everyone who scratches their head and wonders about the way things are in business There are a few people whose emails I look forward to with pleasure. Ryan Wallman from Melbourne is one. Yesterday he sent me …
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