This indigestible lump of verbal sludge is about par for many “corporates”. You probably have more important things to do than wonder at the sheer ineptitude of much of the stuff put out by big firms. I, however, derive a …
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The 22 Immutable Laws of Marketing? Baloney
“The Golden Rule is, there is no Golden Rule” – George Bernard Shaw We all like to impose order on the chaos around us. What’s more, few are keener on things that will solve everything for us without the pain of having to …
Read MoreSorry, this really is a load of propagandising old bollocks
Was what I danced to most nights part of a fight for gay rights? I really doubt it Don’t read this unless you like disco and you’ve nothing else to do. If so, you’ve got some great stuff coming your …
Read MoreCriminal waste of money by the Red Cross
I apologise, but I do feel sorry for these young people asked to do something so pointless The other day I saw two young people in front of a stand outside the local Sainsbury’s. I asked them what they were …
Read MoreAustralia’s loss, China’s gain
World’s greatest pool of untapped talent wasted The other day a lady who got my free stuff on how to get a job said how hard she found it, as she is in her ’50’s. I was reminded of this …
Read MoreA record number of replies – on a triple diabolical day …
Plus a good question and answer, which may get you business If there has ever been a worse day for response than last weekend, I can’t recall it. It was the start of August. Always dire. The biggest day of …
Read MoreWhat makes great marketing? Not what I thought, it seems
Silly old me. I thought it was more sales. Apparently not: it is a good cup of coffee. Or something A friend who runs a business on the south coast sent me an email he received about getting better marketing. …
Read MoreColour – and how I learned about the failures of research
How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
Read MoreWhy were the National Health workers dancing? Who else is puzzled?
They saved my life … but almost killed our friend The general feeling in Britain is that the Olympic opening ceremony conveyed the essence of Britain brilliantly. Overseas, though, many were puzzled and confused. This is just fine, because so …
Read MoreSordid sex – and an astounding TV ad
In a moment you can watch a TV ad that teaches a lot. Not just about advertising, but about culture. And sex. It’s also about the weirdest way I ever saw someone advertise mints. Yes, mints. It’s far stranger than you …
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