>> With news of the worst ad I ever wrote. The questioner was Dr John Treasure, chairman of ad agency J Walter Thompson many years ago. The full quote is “Why do I love one woman, and not another? It …
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On today’s menu: Einstein, Capers and Vung Tau
>> Plus an unexpected bonus from John Caples Do you know anything about physics? Nor do I. But Einstein, who did, clearly understood almost everything. Insanity, he said, was doing the same thing again and again and expecting different results. …
Read MoreHow Brandon Fredrickson’s life changed – in his words
“A short little post about making so much money my bank refused to take my money” When I started my first online business something awful happened to me right away. It was success from the get go. ….and I don’t …
Read MoreWho really makes your business succeed?
>> Maybe not you, you conceited oaf. If you have not read my autobiography “You Did What?” you’ll be delighted that this is not an attempt to sell it to you. But in the introduction, Rory Sutherland – the funniest and one …
Read MoreWhat is the cover of a magazine for?
>> to tell you what you’ll get inside. It’s the equivalent of a headline in an ad, an email subject line, or the newspaper front page. This is a beautiful cover, but it’s very vague in what it promises. And …
Read MoreYou’re talking – who’s listening?
>-> Advice from beyond the grave This cartoon inspired me to tell you a story about David Ogilvy. David is no longer here. But this can almost certainly make you more money – which David was very keen on. Of …
Read MoreSend the same dreary crap, get the same dreary sales.
>> Why most emails, maybe including yours, fail. The level of response to emails is astoundingly low. That’s one reason I was astonished to get a flood of replies to my recent lousy job offering. If you responded and I didn’t reply – I …
Read More55 trillion emails never opened…
{->-> Do YOU have it backwards? “On average, five times as many people read the headline as read the body copy. It follows that if you don’t sell the product in your headline, you have wasted 80% of your money.” …
Read MoreWhile others fail, Clarks keep marching on
I’m in the throes of buying some Clarks shoes. When I say “the throes” I mean I’m taking my time over it. Not because I don’t know what I want to buy, but deliberately. You see, I want to study …
Read More[Video!] Here’s an unusual interview about business
->-> Because it’s not just about business. That’s why I think it’s better, but have a look and see what you think. Here’s the interview. If you like my stuff, why not do me a favour? Tell your friends! Best, …
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