A few weeks back I went to New York to interview “the world’s greatest salesman”. His name is Todd Herman and he’s the guy on the left. The guy on the right has done even better. He’s Mark Zuckerberg. Yes; …
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Don’t have your copy written by a speak-your-weight-machine
My old friend Glenmore sent me something interesting today, as he often does, about a campaign aimed at “40-plus” women. After making sure this referred to age not measurements – you never know, do you? – I went to see …
Read More“8 things that are dirtier than your toilet” – is that a great headline, or what?
I saw that on Yahoo, and I defy you not to want to know what they are. I only quoted it because Warren Cottis from Australia scolded me yesterday for not delivering what I promised. He reminded me that a …
Read MoreNumber 1 in Google within 2 hours for $19 and an hour’s work. Is this possible? Come and see
Any time I start to think I know it all, someone teaches me better. Here’s the story. Once a month I run three hour sessions in my office where I fondly imagine I help people improve their businesses. The truth …
Read MoreA priceless lesson from London’s nicest bus driver
This is something that changed my life, and could change yours. But let me tell you the story. Most mornings I take the bus from my flat in Chelsea to go to work. The others I walk, because walking is …
Read MoreChloe’s secret skills – plus what recessions do to newspapers …
We may be no bloody good at our chosen trade but now we have a cunning plan. Two days ago the radiant Chloe who now suffers the awful pangs of PA-dom here came in with a box full of cakes …
Read MoreMy little pony goes to college – with the usual results
One of the funniest comedians in this country did a sketch years ago which made me deeply happy. It took place in an advertising agency, where a bluff northern client had come for a presentation. It is hard to parody …
Read MoreHere’s a foolproof way to screw up a good service – Bill Bernbach in reverse
The late Bill Bernbach once remarked that nothing kills a bad product faster than good advertising. Absolutely true: the better a product is advertised, the faster people will try it and discover it is rubbish, thus hastening its demise. But …
Read MoreWhy most (not some) marketers stumble around in a fog of misapprehension. – and a free webinar that may help
As I have noted before, the marketing press never fails to provide me with a rich compost of the ludicrous. Australia’s AdNews did not fail me this morning with a piece that enlightened me as follows: Telstra’s director of brand …
Read MoreI almost applied for this job
Creative Writer Required (London)I am looking for a creative writer to fill out job applications and send my CV on for PAID positions. You will be: smart, have a knowledge of the current employment market and have contacts within the …
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