I thought nothing could depress me more in recent months than all the witless boasting in the British garbage press about what England would do in the World Cup – followed by the depressing charade they put on. But then …
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Your bargain is not necessarily my bargain, Phil
Being, as they say in the North where I was brought up, “as cheap as chips”, I am ever alert for a bargain, so I read this from a man called Phil with some interest. Dear Drayton We would like …
Read MoreI have two left feet. Dancing lessons, anyone?
This is reproduced from something I wrote for Clayton Makepeace’s Total Package. I thought you might like it Anyone who buys this rubbish (some fools will, believe me) deserves what they get Among my favourite politicians is Lord Salisbury, a …
Read MoreAh! This made me feel a bit better
I am better than most at grizzling and feeling sorry for myself, and among the things I moan about most are holidays – and how few I get. Maybe it’s because I’m an old man in a hurry, but forgetting …
Read MoreWhy publishers are failing, Wayne Rooney, Richard Desmond and the Gambino family
I’ve just finished reading a cri de coeur from that excellent journalist John Sweeney which we can all learn from. He was lamenting that fear of the laws of libel first stopped a book of his – Rooney’s Gold – …
Read MoreAre you a bunch of masochists, or what? And when is anonymous not anonymous?
Things happen so fast that I can barely remember what I had for dinner last night. But if you cast your mind back, I put out a survey a few days ago asking what interests you – besides how to …
Read MoreBore you – or ignore you – which is better?
This video may sound a bit like it was recorded in a municipal swimming baths (actually it was my partner Al’S quaint West Country residence) but once you’ve got over that, you may find it useful. That’s because it deals …
Read MoreHow a full stop (or period) can put a full stop to sales …
Today I got two messages about Denny’s book. One, from a friend in Sri Lanka who is one of smartest direct marketers I know read: “I’ve NEVER ordered a book so fast in my life. And, bearing in mind that …
Read MoreHere’s where I stole lots of “my” ideas from … now it’s your turn
If you read these serpentine ramblings you know I greatly admire the Venerable Denny Hatch. Denny, with almost demented dedication, has over the last 26 years created the world’s largest organised direct mail library – over 200,000 samples. But what …
Read MoreIs this the most underestimated, overlooked marketing weapon? Let’s see if it works on you!
When I last ran a one day seminar in London, I used a simple weapon to get attendees. It was not direct mail. Not advertising. Not PR. Not a clever promotion. It was an e-mailed survey, it got 16% response, …
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