I assume you recognise that Laurel and Hardy catch-phrase. Anyhow, I’m always saying stuff that gets me into trouble when I should know better. For instance the other day I blithely said I’d put a video up every day. Well, …
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How to edit – and the secret of charm: for Troy White. Troy who?
You may not know who Troy is – so I will tell you. He is one of the best copywriters around. He interviewed me recently and asked me how I manage to write “charming” copy. I was at a …
Read More39 days to success – or Death by Video
This may interest and delight you – or fill you with dread, but I have spent the last 24 hours filming videos in the Devon sunshine, where I’ ve been visiting my partner Al. They’re mostly about 2 minutes long, …
Read MoreBuilt-in idiocy at work: more Micro-communication, less sense. And thank you, George Machun
One of the few bits of Latin I can remember is the phrase “The mountain laboured to bring forth a mouse.” Many of you, I am sure, are as baffled as I am by the way the intellectual dwarves who …
Read MoreYour bargain is not necessarily my bargain, Phil
Being, as they say in the North where I was brought up, “as cheap as chips”, I am ever alert for a bargain, so I read this from a man called Phil with some interest. Dear Drayton We would like …
Read MoreSod the football – let’s beat the shit out of someone
This has little to do with marketing and not much to do with football, and is prompted by something I saw last night and something else I read this morning. Anyhow, what with my partner being Italian and me being …
Read MoreBribery works in mysterious ways – a £200 million total waste
Many years ago I went to Chicago to try and persuade Sears they were wasting God knows how many million on untargeted newspaper inserts – offers I thought would do a lot better if carefully aimed via direct mail. I …
Read More“All marketers are liars” – but there are limits, don’t you think?
The “liars” quote is the title of a book by Seth Godin, I think. Oddly enough I commissioned some research for a client years ago that showed that customers are not fooled. They know we are a bunch of bullshit …
Read More“You cannot be serious” – with apologies to J McEnroe
Just to keep you up to date on what’s happening in the world of great literature … If you’re all telling the truth (and subtle motivational research reveals you who read this are almost uncannily honest) there’s what they used …
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