My old pal Glenmore sent me this. One of these people is different from the others in many important respects. Lord Stevenson: former chairman, HBOS Sir Fred Goodwin: former chief executive, RBS Andy Hornby: former chief executive, HBOS Sir Tom …
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Advice to a copywriter – from a tired old hack who’s still banging it out
I get sent so many questions I’m thinking of becoming an Agony Aunt. An Aussie copywriter wrote today saying “I have been writing copy for micro business clients, however, in nearly all of the training I have had I have …
Read MoreI’m sorry, I haven’t a clue – but I’m not alone
The other day I commented on what I consider two dumb, pretentious slogans: “I am Mercedes” – and “We are Santander.” They remind me of one of Noel Coward’s very best lines. He was sitting in the Ivy with friends …
Read MoreSuccess, failure and copywriting – The Marketing Sleuth grills me. You may find solutions to a few puzzles
Rezbi the Marketing Sleuth interviewed me a year or so ago, but with my usual scrupulous attention to detail I never even looked at what he printed. Maybe this was because I laughed when I saw myself called Drayton Bird …
Read MoreWhat I told Julie about how to get ahead – it may help someone you know
I get a lot of requests for advice, and try to answer all of them. It always makes me feel good when people come back and tell me what happened – which Julie in Australia did. She said, “You gave …
Read MoreWho makes the best role model for us today?
The front pages of two papers today summed up the net benefits of the great Blair-Brown project, which of course started with vows of all kinds, to do with getting rid of sleaze, improving education, ending crime, removing inequality, walking …
Read MoreHow to Transfer Balance from Vodafone to Vodafone Mobile-USSD
Since the initiation system uses battery control, you don’t need your telephone bite the dust part of the way through the method. At the point when the enlistment strategy is finished, you just need to put in your keeping money …
Read MoreWhat’s missing from this picture? And, the great Twitter challenge is on the move
My Aussie pal Malcolm Auld received this just now: Where are your customers coming from It’s like shooting fish in a barrel Hi Sir or Madam, You have the right bait, but are you fishing in the right places What …
Read MoreA Child’s Guide to Modern Britain – reprinted verbatim from that glorious creation The Daily Mash
RUB a dub dub, three men in a tub – Which is a perfectly normal domestic arrangement and exactly the same as a mummy and daddy who are married. Now here’s a cartoon that will educate your five year-old about …
Read MoreA little taste of heaven for corporate coprophiles. Or are your turds granular, baby?
Lester Wunderman is the man who coined the phrase Direct Marketing – a very wise man and a pretty good writer. I imagine he would throw up if he saw the following ripe sample of corporate horseshit which emerged from …
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