An Aussie truckie walks into an outback cafe’ with a full-grownemu behind him. The waitress asks them for their orders. The truckie says, ‘A hamburger, chips and a coke,’ and turns to the emu, ‘What’s yours?’ ‘I’ll have the same,’ …
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Sorry, but a good idea is NOT enough
Like most of you, I get a lot of stuff trying to sell me things. I would cheerfully strangle whoever unleashes those bloody recorded messages just about that time in the late afternoon when I think I really need a …
Read MoreWhen it’s party time, an idea for you from a tragic musical failure
Life has a strange way of working. One of my greatest passions is music. I come from a musical family. I love jazz, opera, classics, R and B, Soul, Blues, even a bit of rap and rock – pretty much …
Read MoreWho is the odd man out – and more important – WHY? Plus a relevant free webinar
My old pal Glenmore sent me this. One of these people is different from the others in many important respects. Lord Stevenson: former chairman, HBOS Sir Fred Goodwin: former chief executive, RBS Andy Hornby: former chief executive, HBOS Sir Tom …
Read MoreAdvice to a copywriter – from a tired old hack who’s still banging it out
I get sent so many questions I’m thinking of becoming an Agony Aunt. An Aussie copywriter wrote today saying “I have been writing copy for micro business clients, however, in nearly all of the training I have had I have …
Read MoreI’m sorry, I haven’t a clue – but I’m not alone
The other day I commented on what I consider two dumb, pretentious slogans: “I am Mercedes” – and “We are Santander.” They remind me of one of Noel Coward’s very best lines. He was sitting in the Ivy with friends …
Read MoreSuccess, failure and copywriting – The Marketing Sleuth grills me. You may find solutions to a few puzzles
Rezbi the Marketing Sleuth interviewed me a year or so ago, but with my usual scrupulous attention to detail I never even looked at what he printed. Maybe this was because I laughed when I saw myself called Drayton Bird …
Read MoreWhat I told Julie about how to get ahead – it may help someone you know
I get a lot of requests for advice, and try to answer all of them. It always makes me feel good when people come back and tell me what happened – which Julie in Australia did. She said, “You gave …
Read MoreWho makes the best role model for us today?
The front pages of two papers today summed up the net benefits of the great Blair-Brown project, which of course started with vows of all kinds, to do with getting rid of sleaze, improving education, ending crime, removing inequality, walking …
Read MoreHow to Transfer Balance from Vodafone to Vodafone Mobile-USSD
Since the initiation system uses battery control, you don’t need your telephone bite the dust part of the way through the method. At the point when the enlistment strategy is finished, you just need to put in your keeping money …
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