Recently, to my astonishment, three new planets shot into orbit. They belong to three well known marketing experts. They were already famous for their talents. But now these brilliant thinkers have transmogrified – and become Planets. Planet Kennedy, Planet Levis and Planet Marshall. Who …
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Which marketer are you? Amateur or professional? How can you tell?
Yesterday a marketing director told me this revealing story… “Did I ever tell you about my talk to the marketing team at LexisNexis, in about 2013? I was nervous because the person who invited me was fired just before I …
Read MoreThe great Social Media Marketing boondoggle: crock of you know what – or goldmine?
Social media experts spring up like toadstools. But who is REALLY making money? As I have said countless times, too many marketers are gullible fools who think a magic formula will relieve them of the pain of thought, exploration, experiment, measurement and conclusion. This morning I got an email …
Read MoreBooty from my disastrous trip to Oz … how to build a brand with laughs
Never try to do Australia in a week that includes two seminars. You lose lots of things including your mind – but this is brilliant I should have known better. I’ve been going there since 1971. It is a long …
Read MoreThe dark art of writing to sell collectables
One of the best lessons on copywriting I ever received – and most still don’t get it I have been reading Samuel Pepys Diary. On 9th March 1662 he wrote that the crowns of Cromwell’s day were selling for 25 …
Read MoreDim-wit advertising by smart-arses
To appreciate the full stupidity of this you may need a magnifying glass, but let me explain. As you can see it shows a bridge. Clifton Bridge in Bristol, to be exact – perhaps the most beautiful bridge in England. …
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