“Originality is the most dangerous word in the advertiser’s lexicon” – Rosser Reeves, often quoted by David Ogilvy As I mention with boring frequency, because I enjoyed every minute and am quite proud of it, I worked with David Ogilvy for …
Read MoreTag: direct Marketing
The art of drivel lives on at the Royal Mail …
… But I really appreciated the champagne. Sorry, chaps. Organising a great piss-up to celebrate coming up with a not-new name, plus the odd blinding glimpse of the obvious won’t kill TNT Scented inks for direct mail were introduced about …
Read More