Social media experts spring up like toadstools. But who is REALLY making money? As I have said countless times, too many marketers are gullible fools who think a magic formula will relieve them of the pain of thought, exploration, experiment, measurement and conclusion. This morning I got an email …
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Disappointed in love: sense and nonsense about social media
I got a message today from a one-time publisher of mine that began: Social media has fast become a cornerstone of marketing strategy within business. The question to ask as FaceBook’s results show the cupboard is rather bare is “why?” …
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