In jocular mood as I prepare to head off for a break in New York As you may have noticed, I think nearly all slogans are a waste of space and money, but I must thank whoever sent me the …
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What makes great marketing? Not what I thought, it seems
Silly old me. I thought it was more sales. Apparently not: it is a good cup of coffee. Or something A friend who runs a business on the south coast sent me an email he received about getting better marketing. …
Read MoreColour – and how I learned about the failures of research
How bad research led to the biggest marketing failure in Ford’s history About 50 years ago I bought a book called (I think) Why People Buy written by Louis Cheskin of the Color Research Institute in Chicago. I remember nothing about it …
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