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Simple stuff Ollie, my Plumber, can teach you

What makes people choose you rather than someone else? Ollie knows The other day a lady called Raluca from Romania wrote asking me about marketing plans. She runs a travel agency called BeyondDracula.com. They organise tours of Transylvania where Dracula …

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Let’s play “What’s your niche?” Or maybe not

Excellent advice on specialisation from David Ogilvy and Ian Brodie – and two mistakes to avoid One question pops up constantly – especially from people getting started. It is, “should I specialize?” A copywriter asked me this the other day, and I’ll tell you …

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