>> Some wisdom for your new year – via Singapore.
The heading you read is from a famous 1930’s ad.
It’s typically enthusiastic, American in the best way – and brilliant copy – to sell a home study course.
Not about the work but about the benefit.
The problem is, of course, that the upward path is not always glorious.
It’s paved with misery, disasters, cock-ups, and failures – or it was for me.
But speaking to others about their struggles along the path is often enlightening.
his time the person in question was me, but I hope that won’t put you off.
I doubt anyone’s made as many mistakes as I have on my rocky journey to success.
So a month or so ago I sat down to an interview.
Some interviews are better than others.
Some are downright ghastly.
Some are embarrassing, because the interviewer praises me for virtues I don’t even possess.
But one of the best interviews I’ve done in a long time was with a copywriter in Singapore who claims he owes a great deal of his success to me.
I’m suspicious, but perhaps it’s true.
And perhaps I can be helpful to you too.
Try to find three things in this video that you can concentrate on and implement in your work.
It’s very easy to listen to these things and make lots of notes and forget them all the next day.
But if you choose two or three things and concentrate on them alone, I guarantee you will improve.
If you’d like to buy a copy of the books Theo and I mention, or watch more interviews you can get them all from my online shop.
You can even grab a bundle of my two best marketing books and my autobiography for only $59.
I hope it’s a very happy New Year, too.
And I promise this will help.
Best,
Drayton
