Results – nothing less
Results – nothing less
If you want the real explanation (and the funniest) watch this.
These two men have been making me laugh for over 40 years. Try to ignore the extremely posh English accents if you’re not from here; just listen carefully. You will like it.
http://www.youtube.com/watch?v=mzJmTCYmo9g
In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.
He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.
Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.
He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.
Drayton, I posted this video to some of my friends because it’s really good, and for many more reasons than purely entertainment value.
The reason is, while it may give you a good laugh, many folks don’t know that this video was done in 2007 — a year before. And it predicted exactly what would happen a year later.
How can two comedians predict what would happen when it took our governments and “experts” a year to catch on, particularly when it was too late?
Amazing. Funny. But deadly accurate.