The great Denny Hatch explains it all – Drayton Bird Associates

If you want to know a) whose stuff I always read b) why the world’s economy is up the spout – explained in simple language anyone can understand, here’s the answer to both questions in two words.

Denny Hatch.

Go and sign in to get his commonsense business newsletter. There is nothing better. Here’s the address.

http://www.targetmarketingmag.com/article/bad-tarp-good-tarp-if-you-dont-have-customers-you-dont-have-business-period-403604.html.

I have know Denny for quite a few years now. There is simply is nobody (including me) who knows more about direct marketing and business generally.

Go and have a look now. http://www.targetmarketingmag.com/article/bad-tarp-good-tarp-if-you-dont-have-customers-you-dont-have-business-period-403604.html

And no, he doesn’t pay me to say nice things about him. We just happen to know each other. And no, I have never recommended anyone before like this in this blog, as far as I can recall.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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