In Kalina, a suburb of Bombay they used to have the festival of St. Roque. Part of the fun was a game where the men of the village formed a circle within which a pig was
set free. The person who captured it was allowed to take it home.

Concern about Swine Flu, have caused for this harmless east Indian custom to be abandoned. What a shame.

Windsor and I went to school with Henry from kalina, and it used to be a quiet place with tamarind trees and quarries which used to fill up with salt water when the tide came in. These were crystal clear and deep ponds. I enjoyed swimming in them

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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