Legal profession? Did I get my prepositions wrong? Really weird!

Thanks so much to everyone who replied so quickly to my cry for help this morning.

Here’s what’s weird.

What I asked was, can anyone help me with stuff about marketing for the legal profession? But everyone then wrote telling me how hard it is to market to the legal profession.

Actually – a small boast – we have not found it hard to market to them. Our biggest triumph last year was a mailing to 1500 lawyers (on a shit database) that produced two sales worth over £150,000 between them – and a total of over £1,000,000 and counting.

This may be the most profitable piece of direct mail I ever had a hand in – and I mean “hand”: I hand-signed the letters.

So – thanks – but does anyone know anything about marketing for lawyers? All help gratefully received.

And be careful. It won’t take much for me to boast about the letter I wrote last month that got 78% response. But you’d never believe me. We all know nobody reads direct mail any more, don’t we?