Legal profession? Did I get my prepositions wrong? Really weird!

Thanks so much to everyone who replied so quickly to my cry for help this morning.

Here’s what’s weird.

What I asked was, can anyone help me with stuff about marketing for the legal profession? But everyone then wrote telling me how hard it is to market to the legal profession.

Actually – a small boast – we have not found it hard to market to them. Our biggest triumph last year was a mailing to 1500 lawyers (on a shit database) that produced two sales worth over £150,000 between them – and a total of over £1,000,000 and counting.

This may be the most profitable piece of direct mail I ever had a hand in – and I mean “hand”: I hand-signed the letters.

So – thanks – but does anyone know anything about marketing for lawyers? All help gratefully received.

And be careful. It won’t take much for me to boast about the letter I wrote last month that got 78% response. But you’d never believe me. We all know nobody reads direct mail any more, don’t we?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Rezbi

    Sorry I don’t know anything about marketing for the legal profession, but I’d love to see that letter.

    Reply
  2. Steve

    Yeah, c’mon Drayton, show us the 78% letter. Don’t be a prick tease. 🙂

    Steve

    Reply

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