A bit of cultural enlightenment for you


My friend Andy Owen, speaker, copywriter extraordinaire and good pal sent me this:

“The budget should be balanced and the Treasury should be refilled.

Public debt should be reduced and the arrogance of officialdom should be tempered and controlled.

The assistance to foreign lands should be curtailed, lest Rome become bankrupt.

People must again learn to work, instead of living on public assistance.”

Cicero – 55 BC

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

5 Comments

  1. Anonymous

    “If history repeats itself, and the unexpected always happens, how incapable must Man be of learning from experience.”

    George Bernard Shaw

  2. This doesn't appear to be an accurate quote from Cicero. The actual quote was, “The arrogance of officialdom should be tempered and controlled, and assistance to foreign hands should be curtailed, lest Rome fall”.
    See, http://www.truthorfiction.com/rumors/c/cicero-plan.htm and a number of other websites.

  3. I am the only person old enough to remember what Cicero said, which was “Gordon Brown sua monstraque delenda sunt” to which Cato the Elder said, “Bonus vir, filius meus.”

    Latin is the reason I walked out of University.

  4. Good one on enlightenment and it helps a lot.

    Thanks,
    Karim – Mind Power

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