As ye sow, so shall ye reap – Drayton Bird Associates

I got this today, with a heading about beating the Postal Strike. It’s a relevant comment on commercial suicide as practiced by the Royal Mail.

“I wanted to drop you a quick line to see if you were working on ways to beat the postage strike as my Cambridge client has a super way for businesses to save money on postage & printing as well as enable marketing material to be received on time.

Their ‘green postbox’ is of course environmentally friendly too.

There are some short clips on the website that explain a little more on:
www.howtobeatthepostalstrike.co.uk – it may be something for you as well.

Feedback from someone who saved £20,000 and who beat the postal strike follows as well as more information about www.howtobeatthepostalstrike.co.uk.“

Unfortunately I have no interest in this, but I wish I did.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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