A tricky situation

man who went to casualty with his penis stuck in a steel pipe had to be cut free by firefighters using a metal grinder.

Published: 12:49PM GMT 07 Jan 2010

Medics at Southampton General Hospital could not get the man’s penis out of the stainless steel pipe because the restricted blood flow had caused it to become aroused.

So they called in Hampshire Fire and Rescue Service.

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They turned up with a special equipment unit from St Mary’s station in Southampton and seven firefighters to help in what a spokesman said was a ”delicate operation”.

The firefighters used the four-and-a-half-inch grinder to cut the pipe from around the man’s penis and it took about 30 minutes.

The patient was given an anaesthetic and his penis was left bruised and swollen but otherwise unharmed.

The anxious man aged about 40 gave hospital staff no explanation about how the pipe got stuck after he turned up on Tuesday morning.

A Hampshire Fire and Rescue Service spokesman said: ”Initially the crew did not have the appropriate cutting equipment to free the man.

”It was a very delicate operation that required a very steady hand and the crew was worried about things getting too hot during the cutting.

”It’s certainly an unusual call-out and I’m sure the man won’t be getting into that situation again.”

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

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