Laura Craik, Ian’s Dog Moose – and who should really run the countrynext PM

Well, a bit of a pot-pourri for you today.

First of all, Laura Craik who I thought must be either suffering from extreme PMT or be completely bananas – or both – and who writes a column in The Evening Standard. Not exactly H. L. Mencken or even Alan Littlejohn – but quite competent.

Yesterday, though, she went completely ballistic about getting direct mail. It’s certainly not PMT – she is pregnant and people are sending her catalogues “each one addressed to me by name”. This is “positively evil” … “junk mail of the most evil sort.” And, guess what? “Someone is making a tidy living selling contact details to businesses prepared to pay handsomely for the privilege.”

Fancy that! If that’s what a few catalogues do, I wonder how she reacts to something like child rape. Maybe someone should take her aside, put a friendly arm round her bowed shoulders and say something along the lines of “You know what, Laura: you don’t have to read this stuff – any more than anyone has to read your column. Grow up and get a life, dear.”

Anyhow, back to politics.

A few years ago I won £50 off one of my partners when he bet I couldn’t mention his amazingly stupid Labrador, Moose, during a speech to 2,000 sales people in Birmingham. I won, by saying, “This is so simple even my partner’s Ian’s dog Moose could understand it.”

I remembered this last night when considering the question I raised yesterday: whether the country should be run by David Cameron, Les, the dead Guinea Pig or Mystic Mary. On reflection, I think Moose should throw his hat into the ring, except that he’s probably chewed it to bits.

I asked Ian for a photograph so we can do a proper election campaign, and as you can see Moose is a cert for the sympathy vote, having just had an operation. First, though, I need to buy some lists from somebody who makes a tidy living out of junk mail – and tell Laura Craik about something called the Mail Preference Scheme which has been around for 20 odd years now.

Unfortunately they have nothing to stop people thrusting copies of the Evening Standard in your face when you’re on your way home. But I think I’ll survive.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. trine3

    The touble with Moose,
    Drayton is he looks just as slack jawed,
    as Clintons shrinking appendage.

    Talking of appendings,
    the whole lot of them want upending,
    and shaking out.
    until their ed balls drop,
    down the gate.

  2. Benson2000

    If you're going to decree which newspaper columnists are “competent” or not, you ought to read some. It's Richard, not Alan, Littlejohn. And while you probably won't care, you should know that “humorously” accusing women of having PMT as you do above comes over as sexist and old-fashioned to younger readers.

  3. Drayton

    I do care about getting the wonderful Littlejohn's name wrong. But you're right; at 75 I don't give a hoot about being seen as “sexist and old-fashioned” among those marooned in the morass of political correctness. Nor, judging by the readership of these ramblings, do the “younger readers”.

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