This may interest and delight you – or fill you with dread, but I have spent the last 24 hours filming videos in the Devon sunshine, where I’ ve been visiting my partner Al.
They’re mostly about 2 minutes long, and they deal with just about every aspect of marketing – online and off.
I’m going to put one up every working day- in no particular order. I hope you like them: they’re a labour of love, but more to the point, every one aims to give you practical advice based on my years in this hellish business.
As ever, your comments are all gratefully received.
Thanks Drayton. As ever, succinct.
You remind us all of what we know we should be doing, but more often forget to do. Keep it on message – Show benefits early
Love tips that are short, simple and straight to the point..just like this video.
I compare the warming up to the way a pet gets comfortable. They circle around, adjust, shift and then they are all set. I tell my people that writing copy is the same way. Just start writing, get comfortable, simply throw the first stuff and you'll often be left with masterful headlines, subheads, and lead paragraphs. The current generation of online writers needs to think about this.
I guess that gets this series off straight to the point! Looking forward to them. Thanks.
I hope I don't waffle. Especially since I'm about to teach some how to write copy! Thanks for making me look at my copy afresh.
Wise words, as always. Looking forward to the next one…
Great tip and, if I may, add what I feel is fair explanation for this behavior. Most copywriters don't do enough research. They flat don't dig out every available feature and benefit in the quest of finding the most important one(s). This leads writers to affect a short (or longish) clumsy dance before getting down to the serious footwork of selling.
I have another bit about that coming up, Marc.
Nobody as beautiful as you could waffle (what a creep I am!) I like the beginnings to your stories, by the way.
Yep wise words (as always) Drayton. In fact the modern day equivalent of this waffling is the video, certainly in the Internet Marketing niche there seems to be an abundance of information now imparted via video. Why? perhaps the perceived value is higher, my experience is without exception you end up watching a 45 minute video that could be condensed into a few paragraphs of text!
Like it a lot … short to the point and very relevant. Two lessons there … one on how we often know 'stuff' and don't apply it and two … get to the point and slap those benefits in right away.
Thanks!
You may be relieved to know that the longest video I did was 23 minutes – it's called AdWords for Idiots. No prizes for guessing that I'm the idiot in question:-). I believe only two of the others are longer than 3 minutes.
I know other have said it Drayton, but great to have these videos in bite size chunks. Plus, you practiced what you preach too … by getting to the point quickly!
Looking forward to the others.
Thanks
Simon
Thanks for posting this Drayton. Short & sweet!
Best
David Flood
Love it. Short sharp and straight to the pont
Retweeting this as a gentle reminder to some copywriters who shall remain nameless. Thanks, Drayton.