Sexist? Moi?

I plead not guilty but amused, Your Honour.


A friend sent me this, which he claims is a BMW used car ad from Germany.

I think I’ve seen it before, but somehow doubt it’s the real thing. Would they run the copy in English, anyhow?

So I bet it’s a spoof. But my friend doesn’t care. He says he wants a test drive.

The paradox is that many men are quite bothered about previous ownership, whereas women are enormously attracted to shop-soiled males.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

2 Comments

  1. Glyn

    I think used ones are ok. As long as you check for areas where body filler has been used then disguised with a respray. I'm also careful to get down and check for any excessive fluid leaks.
    Golden Rules: never trust the paperwork and go for a test drive.

  2. Mattkelly

    The web address given is http://www.bmw.gr so if it's supposed to be from Germany it's not very convincing. Gr is the Greek domain suffix.
    It's a great ad though.

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