Did your parents “scrimp and save”

My father never tired of telling me how he and my mother had “scrimped and saved” to send me to good schools.

I ran away from the first and hated the second.

But I would like to thank the ghost of Bill Melton who have ma lasting love of languages and was a wonderful inspiring teacher.

Before we go any further, I am not going to sellyou antying – just pass on some advic3e

I never expected to end up teaching myself, but it is perhaps the thing I love best. It gives me the greatest joy that every day or so someone writes and says I’ve been a help. I got such a message just now.

I think good education can conquer every disadvantage.

Over the last 42 years I have done lot of training – for my own agency, for Ogilvy and Mather, for American Express – and for so many other organisations in so many cities that I have lost count.

If you would like to know what I have learned from all this, go here for a few thoughts.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

  1. Robert Schwarztrauber

    Excellent advice on training Drayton. I will post it prominently as a reminder to be a bit more of what the students desire and a bit less of me.

    Reply

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