The state we’re in – which is unlikely to improve

It’s 5 am-ish here in Chelsea and I hear outside the usual drunken oafs lurching their way home – as I do any morning around this time.

When the Great Bliar came in to wreak his magic 14 years ago one of his propagandists was a Scot called “Will” Hutton (not William, please note: Will is more working class) .

“Will” – an MBA and sociologist who worked for the BBC (where else – he’s never had a private sector job) before going to run a talking shop called The Work Foundation – wrote a book called The State We’re In to explain all the things that had gone wrong with Britain that Tony and Gordon were about to put right.

At that time we were suffering from pubs that closed at 11 p. m. and a strong economy with the biggest surplus in my lifetime.

How things have changed!

Now we have drunkenness night and day, junkies walking past my office every evening, a police force filling in forms rather than catching thieves, health and safety regulations that prevent people doing their jobs, the worst recession since before I was born, people telling me I can’t cook bacon in case I upset their religious susceptibilities, a pension that’s been slashed by two thirds, subservience to an unelected horde of statist bureaucrats on Brussels, sky-high taxation to pay for it all, the Bank of England printing money and a government run by a pair of rich boys which has pulled off the tricky feat of pissing off all the unions without taking enough steps to put things right.

What state is Will in? you may ask. He is busy sucking at the state’s tit, of course, having been appointed by Cameron to “run an enquiry” into cutting pay amongst the top ponces in the public sector whose pensions I am subsidising.

A look into the nature of his thinking is that the Work Foundation used to be called The Industrial Society.

Hey, who needs industry when you can conduct a re-branding exercise? Remember the Bliar’s Cool Britannia? What a bunch of plonkers.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

1 Comments

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