Google hypocrisy: “Do as I say, not as I do.”


One sure way to get slapped by Google is having, crude, hand drawn arrows on a page with not much content.

I love them because they work a treat. Anything that interrupts visually does.

Google hates them because “they don’t enrich the user’s experience”. So what was on yesterday’s Google screen?

A bloody great big scrawled arrow to promote google+. Well, fancy that.

Was my experience enriched? Yes. I laughed, and remembered this:

“Hypocrisy is the tribute vice pays to virtue – Oscar Wilde, I think.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Genius.

    When in doubt, break your own rules. 

  2. Ari_Goldstein

    Google is run by hypocrits.

    These are the same people who complain Palestine wants to extinguish Israel. But that's exactly what they've done to Palestine. Look at Google maps and Palestine isn't even on there any more. All you see is Israel.

  3. Nigel

    And “Hypocrisy can find a cloak for every rain” – New Custom, 1573

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