Variations on an old rib-tickler … – Drayton Bird Associates

God knows when I first heard a version of this, but I liked this one

Over five thousand years ago Moses said to the children of Israel, “Pick up your shovel, mount your asses and camels, and I will lead you to the promised land.”

Nearly 50 years ago, Harold Wilson said, “Lay down your shovels, sit on your asses, and light up a Camel, this is the promised land.”

Then Gordon Brown stole your shovel, taxed your asses, raised the price of camels, and mortgaged the promised land.

Now David Cameron has loaned my shovel to a third World country, (he hasn’t realised that WE are now a third World country), raised my fuel bills, lent my money to a crowd of incompetent, greedy “merchant bankers” and increased Vat to 20%.

I am so depressed last night I called the Samaritans. They diverted me to a call centre in Pakistan.

When I told them I was suicidal, they got all excited and asked if I could drive a truck.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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