“I don’t care what you say as long as you spell my name right” – The glories of marketing dyslexia, and what I think about social media

I’ve never mentioned this, but the radiant Chloe who keeps me in line suffers from slight dyslexia.

Happily this doesn’t stop her doing a great job and bossing me around with great enthusiasm, undiminished by my brainless incompetence.

So I was glad today to see that I’m not the only fool on the block.

About three weeks ago I went to do a video interview with E-marketing News. I haven’t seen it all yet, but they’ve just put up something I said about social media among other things.

The name of the guilty party is Peter Middleton, and what’s amazing is that this is the second time he has interviewed me.

The whole experience must have been too much for him – so he renamed me Drayton Byrd.

He said the interview as a whole was very good and he’s probably corrected the mistake by now, but you can see the clip about 6 mins 10 secs into this: http://emarketingnews.tv/?Ref=email&dm_i=87U,R12G,19IRF3,26LAP,1

By the way, do you think I could charge higher fees if my name was Byrd?

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

About the Author

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