Who To Read If You Want To Write Better Advertising

My first recommendation for good writers to read to broaden your horizons and your writing ability are:

Jane Austen

Evelyn Waugh

P G Wodehouse

F Scott Fitzgerald

Elmore Leonard

There are more writers than these, but all five were great prose stylists who will teach you a lot. When it comes to books on marketing and business, here’s my recommended reading list (Please forgive the inclusion of my own books, but people keep telling me how useful they are):

E-mail Marketing Made Easy, Malcolm Auld

Secrets of Successful Direct Mail, Richard V Benson

Commonsense Direct Marketing, DraytonBird

How to Write a Sales Letters That Sell, DraytonBird

Tested Advertising Methods, John Caples

Eicoff on Broadcast Direct Marketing, Al Eicoff

Scientific Advertising, Claude Hopkins

Profitable Direct Marketing, Jim Kobs

Ogilvy on Advertising, David Ogilvy

Maxi Marketing, Stan Rapp and Tom Collins

The Great Brain Robbery, Murray Raphel

How to Advertise, Ken Roman and Jane Maas

Writing that Works, Ken Roman and Joel Raphelson

How to write a good advertisement, Victor Schwab

Successful Direct Marketing Methods, Bob Stone

The Solid Gold Mailbox, Walter Weintz

The End of Marketing as We Know It, Sergio Zyman