>> Picked up a book that changed his life – and many other lives.
His name was, and is Ken McCarthy.
The book inspired him to do something which proved hugely influential.
He launched the first ever online marketing course – The System Seminar – in 1994.
As a result he became rich and famous, as did many attendees.
People like Perry Marshall, Dave Dee and Howie Jacobson.
But what book inspired Ken McCarthy all those years ago?
He called the author “The Super Heavyweight of Direct Marketing”?
The book was not new. It had already been in print since 1982.
It is still in print, though far fatter and more comprehensive than when he read it.
It’s called Commonsense Direct & Digital Marketing.
If it changed his life, perhaps it could change yours.
Because it doesn’t matter how old you are, where you are what you sell, do or manage.
Success principles have not, and will not change.
You succeed if you know more than the next guy and apply your knowledge.
This book will ensure you do – you can buy it on Amazon, or a pdf copy on my website.
