Does this piss you off as much as it does me? Plus a great joke

I’ll explain what the picture’s about in a minute. First though, a moan and a warning.

Dodgy sales people for years used a technique called bait and switch.

They would offer you something free or very cheap to lure you in, then sell you something expensive.

The best known example when I was first a creative director back in the ’60’s was John Bloom who used this technique to sell washing machines, fridges, dishwashers and even holidays in Bulgaria. (I rather suspect a holiday in communist Bulgaria was no holiday – I visited Varna for a day in 1980. Great wine and that was about it.)

Eventually Bloom went broke and moved to Los Angeles, opening a very successful medieval theme restaurant called 1520 AD. I think he runs a piano bar in Mallorca now.

People on the internet use this bait and switch technique it every day, especially the phoney “gurus”. But the people who really annoy me are such as Norton and File Cure who offer you free help, then say there are hosts of nasty bugs in your machine, nearly all if not all of which are quite harmless, before selling you their programmes.

As an aside, Dr. Harlan Kilstein wrote this the other day about the people who promise to make you rich “automatically”:

“Have you ever noticed that the gurus are out with a new program so often.

I was once in a guru meeting where someone explained it:

We launch a product.

We make a few hundred thousand.

We party for a few months and blow all the money.

We start all over again”.

Don’t say you haven’t been warned.

***

Anyhow, here’s the joke that goes with the picture.

The wife and I were sitting around the breakfast table one lazy Sunday morning.

I said to her, “If I were to die suddenly, I want you to immediately sell all my stuff.”

“Now why would you want me to do something like that?” she asked.

“I figure that you would eventually remarry and I don’t want some other wanker using my stuff.”

She looked at me and said: “What makes you think I’d marry another wanker?”

P. S. If you signed up for EADIM by sending Bingo to me and you weren’t just tire-kicking you need to pay the first installment by the end of tomorrow, or if you have a problem or question, please write to Chloe@draytonbird.com now.

About the Author

In 2003, the Chartered Institute of Marketing named Drayton one of 50 living individuals who have shaped today’s marketing.

He has worked in 55 countries with many of the world’s greatest brands. These include American Express, Audi, Bentley, British Airways, Cisco, Columbia Business School, Deutsche Post, Ford, IBM, McKinsey, Mercedes, Microsoft, Nestle, Philips, Procter & Gamble, Toyota, Unilever, Visa and Volkswagen.

Drayton has helped sell everything from Airbus planes to Peppa Pig. His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has also run his own businesses in the U.K., Portugal and Malaysia.

He was a main board member of the Ogilvy Group, a founding member of the Superbrands Organisation, one of the first eight Honorary Fellows of the Institute of Direct Marketing and one of the first three people named to the Hall of Fame of the Direct Marketing Association of India. He has also been given Lifetime Achievement Awards by the Caples Organisation in New York and Early To Rise in Florida.

3 Comments

  1. Guest

    Wow. Harlan Kilstein calling other gurus scam artists.

    Talk about the pot calling the kettle black.

    The difference is this guy and others, like Trevor Crook, are always putting others down to make themselves look good.

    They're all the same.

  2. Drayton

    Yes; I know he does have a small starring role in the Salty Droid

  3. David Marshall

    great post and the joke was funny too, not bad!

    David

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