What are the most important, often least appreciated assets your business can gain? Dedicated, determined, talented people. Here are two I have worked with, available right now
No, I haven’t gone into the executive search business – a racket I think thrives because managers are too clueless or too idle to pay attention to one of their most important jobs.
And no, I am not being paid – in fact I was not even asked to do this.
But if you or anyone you know is looking for really outstanding marketing help, I have two candidates for you – one of which I am sure will surprise you.
The first is a lady who has worked with a firm I know very well and whom I have dealt with personally for a couple of years.
Here are some details:
She’s a senior marketing manager, conference speaker and Search Engine Watch columnist with over eight years experience in ecommerce, SEO, PPC, Social Media, Direct Response Advertising, Project Management and Web Analytics.
She doesn’t need direction – works it out for herself. She’s worked in several industries, handling e-commerce, B2B, retail, consumer packaged goods, manufacturing and PR.
And if that isn’t enough to impress she’s been an award-winning journalist and TV producer – and speaks six languages. Right now she’s in the US, but went to university in the UK.
But here’s the thing that will really interest you. Figures.
Since I’ve known her she has:
Increased paid search revenue by over 90% year on year in just four months.
Boosted an SEO channel by over 600% in 18 months to bring in a multi-million dollar annual revenue.
Created over $6M p. a. revenue through customer lifetime value optimization projects in just six months
Redesigned and rebuilt a complete website including two entire multi-lingual learning centers which yielded a 40% lift in revenue.
Oh, and she’s a very nice person who works like hell.
Interested? Let me know.
But the other one will surprise you, because it’s one of my own colleagues.
He’s not leaving me – I won’t let him – and no I’m not shutting up shop. But he always does a bit of work on the side, and he’s just completed one project. And he always makes money for clients (and me).
I won’t tell you his name yet, but I guarantee that if you sell or want to sell on-line, then as long as it’s not a crock of you-know-what, he will make a hell of a lot more money for you than you’re making now or would make without him.
