Sexist? Moi?

I plead not guilty but amused, Your Honour.


A friend sent me this, which he claims is a BMW used car ad from Germany.

I think I’ve seen it before, but somehow doubt it’s the real thing. Would they run the copy in English, anyhow?

So I bet it’s a spoof. But my friend doesn’t care. He says he wants a test drive.

The paradox is that many men are quite bothered about previous ownership, whereas women are enormously attracted to shop-soiled males.

About the Author

I've spent the last 15 years working with Drayton.

And, as well as writing copy for our clients, run the agency side of the business.

2 Comments

  1. Glyn

    I think used ones are ok. As long as you check for areas where body filler has been used then disguised with a respray. I'm also careful to get down and check for any excessive fluid leaks.
    Golden Rules: never trust the paperwork and go for a test drive.

  2. Mattkelly

    The web address given is http://www.bmw.gr so if it's supposed to be from Germany it's not very convincing. Gr is the Greek domain suffix.
    It's a great ad though.

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